Android Goes Global

Wattpad’s Mobile Base Offers Hints of Android’s Global Spread

I was going through the board deck of our portfolio company Wattpad this morning. Wattpad is the leading writing/reading community on the web and mobile. Quantcast says over 7.5mm people visit their website each month. And Wattpad is one of the top free “Books” apps in both the iOS an Android apps stores.

Wattpad has a very large mobile user base around the world as a result of the sucess of its mobile apps. And so this slide on geographic distribution of its user base caught my attention:

The iOS user base for Wattpad is about 65% in North America. But Wattpad’s Android user base is less than 50% in North America.

More notably is what is going on in Asia and Europe. 24% of Wattpad’s Android users are in Asia versus 12% of their iOS users. And 19% of their Android users are in Europe vs 13% of their iOS users.

Some of this data may be representative of Wattpad’s user base. Everything on Wattpad is free. Wattpad makes writing and reading books feel like writing and reading blogs. And Wattpad is big in places like Vietnam, Phillipines, and New Zealand. But it is also quite popular in the US, Spain, and the UK. It is a global reading and writing community.

In any case, it was quite interesting to me that in Wattpad’s user base, the North American users skew toward iOS but the Asian and European users skew towards Android. I plan to look at more data from our portfolio on this. Could be a trend here that would be useful to understand.

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