Can Facebook Email Kill Spam?
UPDATE: check comment on Facebook Email below, new take on creating FB identities. Thanks!
Okay, we don’t know what’ll be announced, but Facebook email could indeed dominate all email.
The deal is that a Facebook identity (profile) pretty much ensures that there’s a real person behind it. It’s possible to fake a Facebook identity, but it’s a fair amount of work, way more expensive than getting a new gmail or hotmail account.
Let’s suppose that Facebook provides an email tool, and gives you options to control what email you’ll actually see.
For example, you might tell Facebook email to only accept email from people with Facebook-verified identities. You might have different levels of email priority, from friends, fans, friends of friends, and so on.
(People might link their outside email addresses with their Facebook profiles, and you might choose to accept those.)
Spammers can create their own Facebook identities to try to work around this, but that’s way more expensive than getting temporary email addresses, and that raises the cost of spamming people.
So, if Facebook email does this, it might provide the most personal, and spam-free email available, and it might be relatively easy to do so. That’s killer.
Respectfully I think you are off the mark here. You are wrongly downplaying the facility with which one can create fake Facebook accounts (something trivially accomplished with botnets) and the willingness of the bad guys to do so (see the Facebook judgement against Canadian Adam Guerbuez for proof that this has been happening for a long time, and last week’s exposé of Koobface, the Facebook malware published, among other places, in the Globe & Mail :
While I agree that what you describe may indeed be the implementation of Facebook mail (we’ll see later today), and I personally think Facebook mail will have a ton of instant uptake, and I happen to know Facebook hired some of the best and brightest minds in the email business to work this project, I don’t know anyone who would disagree with the assertion that the adversary has always kept up and surpassed our abilities to create a spam-free environment. They are as best and bright as we are.
Time will tell, of course.
The Coalition Against Unsolicited Commercial Email, North America Inc.
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