Tue, May 22, 2012
The Faster Times
The Faster Times is an independent collective of journalists and writers who are looking to create a new model for the newspaper. Please support our work without spending a cent by signing up for email delivery and "liking" us on Facebook.
Email Delivery
Tech Business

Microsoft Deal Makes Yahoo Hate Itself

ylogo Microsoft Deal Makes Yahoo Hate Itself

I’m not sure which is a worse sign of trouble: creating a Web site to talk yourself into loving a deal you hate in your heart of hearts, or having your CEO (in this case Carol Bartz) send a reassuring note to employees. But there’s no way Yahoo engineers can be comforted by this lie — I mean line:

Some of the biggest brains in the business work on Yahoo! Search, and they will continue to innovate to create a better search experience on Yahoo!. As a result of the deal, Microsoft, which has great technologists and deep pockets,will have the scale to bring users faster, more useful and more personally relevant search.

So Yahoo search engineers can rest assured that their jobs are safe, even though Microsoft’s engineers are really great. As Frederick Lardinois at ReadWriteWeb noted, members of the Yahoo Search team will likewise probably not  be enamored of the back-handed compliment to the effect that Yahoo

used to offer a “great” search experience, but that Bing will offer an “awesome” one… Bartz announced that some employees from the Yahoo search team will move to Microsoft, while others will move to the display business.

But really, what’s to like about this deal if you’re Yahoo? You’re essentially outsourcing search technology to Microsoft and hoping it will want to renew the deal when it expires. And what if Microsoft continues to lose ground to Google?

Jordan Golson at GigaOm has the sickening details here.

[Image courtesy of Yahoo]

share save 171 16 Microsoft Deal Makes Yahoo Hate Itself
Share


Michael Hickins has written about technology and business for Women’s Wear Daily, DNR, Executive Technology, Pseudo.com, Multex Investor, InternetNews.com, Channel Insider, BNET, InformationWeek, The Curator, and eWEEK, where he was Executive Editor from 2007-2008. Hickins ...

87

MORE FROM Michael Hickins:

  1. Original iPad Vs. iPad2: How Apple Attracts New Customers With Old Products
  2. Could Yelp Kill Groupon? Could Google Take All? Local Services Gets Interesting…
  3. AbiWord Revamps Word Processor, Launches Collaboration Tool

More on these topics:

equanimity says:

Wow, I totally agree with you Michael. I almost barfed on Bartz's comments... it dazed me really for a whole day why Yahoo would do this to itself. I lost faith in Yahoo, this morning...

July 30, 2009, 1:20 am


*
Get our Newsletter