Watch It Changing the Way You Watch TV Online

Love watching films but sick of the time-consuming process of finding many films online?

GoWatchIt.com is here to help.

With digital video platforms like Netflix and Hulu seemingly determined to continue to cut into an ever more divided pie, Watch It aims to simplify the process of finding a film for the movie watcher. The NYC-based startup, which made it’s debut last week at New York Tech Meetup, saves users the hassle of looking through a whole host of sources like Netflix, Hulu, Vudu, Movie Showtimes, Cable Boxes, and even Blu-Ray stores by allowing the user to universally search and queue any film that they desire. At the same time, the new web application pushes film snobs and digital socialistas alike to share their favorite Watch It finds throughout their social graph.

Watch It comes at a good time. When Netflix split its streaming and mail service many subscribers were incredibly annoyed by the divide. While Netflix made some conciliatory gestures, the two sections still remain largely cut in half. A glaring example of the split occurs when a user searches for a film that turns out to be DVD only and is unavailable to be added to the instant queue. David Larkin, CEO of Plexus Entertainment/Watch It, who explained how Watch It can help with this kind of common problem:

“Say that you want to watch Raiders of the Lost Ark with your Netflix account but you search and its not available for streaming. With Netflix you can either hit order DVD and pay double each month for the mailing service, or check back every once and a while and hope they switched it over. With us you can put it on your universal GoWatchIt.com queue and forget about it, and we’ll send you a notification when Netflix puts it on instant watch.”

Even the social-media averse often enjoy letting people know what films they’re currently into, and Watch It allows users to easily keep their friends posted. Whether reminding an old friend to see that indie comedy you keep mentioning on VuDu or sharing with a relative not just a cool blockbuster you saw but where to find showtimes, Watch It aims to make the process of sharing both your movie choices but where to access them easily.

Despite being a relative new kid on the block, Watch It has rapidly acquired some impressive partners. Roger Ebert ”Loves us” says CEO David Larkin, which is backed up by Ebert’s promotion of the site on Facebook, his own website, and the opening of his own channel on Watch It. Other partners include the Tribeca and Sundance film festival, and other “Big, big, big” partners coming in the next few weeks that Larkin declined to reveal.

The strength of its upcoming partners aside, if Watch It proves able to realize its unique potential, we may find ourselves turning to one source to find a movie to watch; a possibility that doesn’t sound too shabby.

-By Michael Hopkins