Kirstie Alley Debuts Organic Liaison

Kirstie Alley arriving to the opening of Organic Liaison, March 9th, 2011 in L.A.

Wednesday night (March 9th), actress and notorious yo-yo-dieter Kirstie Alley celebrated the grand opening of her new weight loss company, Organic Liaison.

Basically, Alley’s new venture is an online weight-loss system that allows over-weight individuals to sign up for month-to-month or multi-month programs that include meal plans, fitness routines, a support forum, and the option to buy supplements and program-endorsed foods. When you purchase one of the three membership plans, starting at $15.95/month, with a one-time membership fee of $18.95, you’re able to download the Organic Liaison toolkit, which includes charts and logs for dieters to mark their progress, tally daily calorie intake, etc.

While the program could be useful for those who simply have no idea how to lose weight, and therefore could benenfit from a structured system that explains how to count calories and provides a list of suggested exercises, I’m skeptical.

First off, I’m a bit warry that Kirstie Alley, of all people, is not only the face of Organic Liaison, but also the creator. I realize she has been on every diet known to man, and has gained and lost at least 100 pounds dozens of times throughout her life (not healthy), but it’s not like she has solved her own problem here, and therefore has great knowledge to impart. Today, as she unveils her new, revolutionary system, she would still be classified as overweight, and therefore it would be only fair to assume that she has not conquered her own weight issues. I think the phrase “lead by example” can be called upon here…

Secondly, because Organic Liaison is an online portal, there are no REAL checks and balances to this system, which is a crucial component to any successful weight-loss program. There needs to be a real, live human being holding clients accountable for their weight-loss. It would be far too easy for Organic Liaison members to cheat on their diets, skip their workouts, count calories incorrectly, etc. Moreover, suggesting exercise programs to over-weight, potentially diabetic or what-have-you individuals can be very dangerous (law-suit material), and is one of the reasons it is always recommended that such individuals workout with a knowledgeable personal trainer.

I wish Ms. Alley good luck on her new business, and, if nothing else, she IS sending out a good message: it’s not healthy to be over-weight, and if you are, you need to be proactive and make a change. However, I can think of many better ways to spend ones time and money if getting healthy and losing weight is the goal.

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