The Best Twitter Bot You Should Be Following

Oh, you’re still only using Twitter for communicating with friends and family, and perhaps getting updates from your favorite celebrities or news sources? That’s so 2010.

@Horse_ebooks is a Twitter bot designed to promote a Russian site that sells ebooks about horse betting by spitting random messages (usually about horses) and links. The charm is its absurd, random half-finished sentences seemingly spoken by adorable galloping horse avatar. It has a loyal fan following and even tribute accounts. It’s a bona fide internet sensation, but not a particularly successful marketing technique.