ShoutEm Gives You the Power to Create Your Own iPhone App
For years, development teams have had a monopoly on the production of iPhone apps. Most business owners, who wanted an app tailored to their operation, did not have the technical knowledge to build it themselves. They turned to development teams who charged large sums to design the apps. ShoutEm, a Croatian based startup, has changed this; the new incarnation of their tech has streamlined the mobile app creation process.
ShoutEm, has created an online platform through which users can build apps. I checked out their beta version and was impressed. I was expecting the program to have limited capabilities, for the end result to look like a sixth grader’s first website. But the finalized apps look crisp, and support a broad range of content including RSS feeds, video, audio, event listings, audio podcasts, radio streaming, locations, and WordPress. There’s even a community tab which allows users to share content, communicate with each other, and see how others are using the app.
Using ShoutEm, a small business could effectively launch an app that interacts and communicates with its customer base. The level of control could make these apps more desirable than a Facebook fan page. Local businesses could now create mobile apps without making large investments. That’s not to say that ShoutEm’s services are free; they charge monthly rates. If you sign up for a year of the basic package, you’ll pay $29.90 a month.
The basic package has limited options and does not include event listings, video, audio podcasts, radio streaming, or WordPress. ShoutEm advertises this basic package for bloggers, local news portals, schools and local businesses. I’m not sure why they wouldn’t include WordPress in a package they recommended for bloggers, or why a local businesses/schools wouldn’t want the video function. For a hundred dollars a month your app will have all the capabilities enabled.
ShoutEm is even pandering to big players with its “enterprise edition.” This version gives users complete control over their app, and offers a range of high-tech services. ShoutEm has cast a wide net, attempting to attract everything from local corner-stores to large media companies.
It remains to be seen if ShoutEm will be able to capture a profitable portion of the mobile app market, but I’ll guarantee that within the year we’ll have a massive proliferation of useless apps. Smartphone users, with a few dollars to waste, won’t be able to resist building personalized apps.
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