Super New Moms! We’re Fabulous Says Study
The four-part study (this is the second part) looked at three generations of moms including younger Zoomers, i.e., younger active Baby Boomers, Gen X and Gen Now. It concludes that new moms today are better educated, bigger breadwinners, more creative and discerning shoppers, internet savvy and more take charge.
(New Mom tip: Amazon just introduced Amazon Mom, a free membership program offering discounts.)
Here’s what else the report said:
New moms today are better educated than any previous generation.
They’re more likely to wait until their late 20s to marry and have kids. More first births are to moms over 35 (14%) than to teens (10%), reversing a 1990 trend.
They’re primarily responsible for household spending (over 70%).
Today’s typical working wife earns 42% of the family income.
Four out of ten mothers — many of them single moms — are primary breadwinners.
The number of “mompreneurs” is growing, as is the industry supporting them including magazines, books, blogs and support groups.
New moms are choosier about products they buy their families and the food they feed them.
They’re more likely to use the Web to find deals and advice.
And this random fact: more than 38% of U.S. households have edible gardens, suggesting we try to eat better.
Hooray for us!
Photo by Rabeea Arif.
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