How Google Screwed Up in Germany

Google’s German screw-up…

Since some have asked – from media and Twitter – here’s my take on Google collecting too much data via its Street View car – not just wi-fi addresses but “payload data” that went over those networks:

Google f’d up.

It’s pretty much as simple as that. And their screw-up sure doesn’t help me when German media come to me asking how I can defend the Google they love to hate. I got a bunch of conspiracy-laden questions from a German reporter this morning: Google says it was a mistake and the reporter asks – not without betraying a considerable bias – “Is that really possible?” I responded: “Yes. Google is not perfect.” The reporter asked: “What will Google do now? Is there a chance to completely recover?” There’s wishful thinking in that question, eh?

Let’s analyze the situation: To what conspiratorial use could Google have possibly put a trace smattering of random data caught in one moment on a given street? I would challenge anyone to take that data and find a business purpose for it. In one second on one street in Hamburg one unknown user read a story on Focus.de. Yeah, so what?

Somebody f’d up. It was sloppy and stupid of them and sure doesn’t help their PR problem in Germany. But I struggle to see how this story shows anything more than that.

Well, it does show one thing: The bias that German media have toward Google. When I was at re:publica in Berlin, I got questions like these from many German reporters: “Isn’t Google too big?” they’d “ask.” Show me the law that defines “too big,” I responded. I contend that German media are merely jealous: Google understood how to make money online better than they did. And they are reflexively running to government to regulate it and can’t find a reason why. So when something like this screwup happens, they get their hopes up.

But this also shows how out of touch German media is with its audience on this point, for the German populace clearly does not mistrust and hate Google the way media do. They use Google more than just about any country on earth, giving Google search a 97.26% share of market. Was gibt?Was geht?

Source: StatCounter Global Stats – Search Engine Market Share

Crossposted at Buzzmachine.com

Jeff Jarvis blogs about media and news at Buzzmachine.com. The author of What Would Google Do? (HarperCollins 2009), Jarvis is associate professor and director of the interactive journalism program at ...read more

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