The iPad and How We Understand Content
In the discussion about the iPad, much has been made of its nature as a content consumption – versus creation – device. I lament its limitations as a tool of creation. Howard Owens, speaking for many, tells me that most people don’t want to create content.
But what’s content?
We in media have a bad habit of viewing the world in our image. We think the internet is a medium (I say instead it’s a place; this Cisco post says it is a language). We in media also think we get to define what content is: It’s what we make.
But Google, for one, doesn’t define content that way. It sees content everywhere, in everyone’s words and actions and it gains signals, knowledge, and value from that. We in media are blind to that value because we can’t see the content in that.
When we email a link to a friend, that act creates content. When we comment on content, we create content. When we mention a movie in Twitter – that’s just useless chatter, right? – our tweets add up to valuable content: a predictor of movie box office that’s 97.3% accurate. When we take a picture and load it up to Flickr – 4 billion times – that’s content. When we say something about those photos – tagging them or captioning them or saying where they were taken – that’s content. When we do these things on Facebook, which can see our social graph, that creates a meta layer that adds more value to our content. On Foursquare, our actions become content (the fact that this bar is more popular than that bar is information worth having). When we file a health complaint about a restaurant, that’s content. Our movements on highways, tracked through our cellphones, creates content: traffic reports. Our search queries are content (that awareness – that new ability to listen to the public’s questions – led Demand Media to a big business).
Do we all make content? Absolutely.
So when I complain about the iPad hampering our ability to create content, I mean that it makes it harder to share links and thoughts and images when I wish it had made it easier. And the apps media companies are making also make it hard to share our views and link into or out of their closed worlds. When they do that, they are shutting themselves off from the content people create every day and the value it holds.
There is content everywhere. You just have to be able to see it. And respect it.
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