Gwen Stefani Partners with Target for Affordable Kids’ Clothing Line
Gwen Stefani has partnered with Target to launch Harajuku Mini, a line of apparel and accessories for babies, kids and tweens, WWD reports. The brand will be an off-shoot of Harajuku Lovers, her Japanese street style-inspired line of fragrance and accessories.
Stefani has already found huge success with Harajuku Lovers, which launched in 2005, as well as her high-end fashion line, L.A.M.B, which debuted in 2004. This will be her first foray into children’s apparel, but as mom to two of the most stylish kids in Hollywood, it’s a move that makes sense.
“Harajuku Mini is a dream come true,” Stefani told WWD. “I’ve always wanted to do a cool children’s fashion line inspired by the super cute and playful kid’s clothing you find in Japan. Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”
Harajuku Mini will feature colorful anime-style graphics and will range in price from $3.99 to $29.99. Target plans to roll out the line in two shipments, the first in November 2011 and the second in January 2012.
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