The best customers are your current customers.

I was just chatting with a support person from a well-known security software company using a live chat tool. I had ordered extra online storage to back up files, paid, got my receipt, and still wasn’t able to access the extra storage….

Early in my career as a software engineer, I got the opportunity to give a product demo to a group of prospective customers. Not only did I find out that I liked explaining my product but I was also good at it. After my demonstration, the prospective customers asked to sit down with me and…

The marketing departments of many B2B companies are missing. The Corporate Marketing function has turned into a Web site design and public relations engine. People with  ‘Marketing’ in their title are often extensions of the Sales organization, also known as Field Marketing. And Lead…