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This latin phrase translates to “first, do no harm” and is one of the principal tenets of the Hippocratic Oath that doctors take. I’ve been thinking about it a lot in the context of web services recently.
We all know about the many…
Posted 1 month, 3 weeks ago
These were the most defining moments for the markets in 2011, as decided by me – someone who’s relentlessly documented every event this year online, on the radio and on television. I’ve deliberately left out certain major world events like the Fukushima earthquake, the Arab Spring, the…
Posted 2 months, 1 week ago
Groupon and Other Social Media Stocks to Avoid
This Groupon ($GRPN) IPO was a disgusting scam, designed by the underwriters to present the appearance of a hot deal so that they can get Mark Zuckerberg’s attention for the real IPO coming next spring. Share counts were kept low for the…
Posted 2 months, 1 week ago
I think a look back is only as good as it helps you look forward. So here’s my list of what happened in marketing in 2011 that I think will shape what comes in 2012.
1. Imported From Detroit — One of the year’s first campaigns, with a two-minute version of Eminem in the TV spot debuting…
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Steve Jobs melded many American business ideals. As inventor, inspiration, lone wolf and comeback artist, Jobs became a one-body operating system. You could look at him many ways at once, as you could with the iPhone, and life would feel quicker as you looked. But while Jobs’ integrity and his…
Posted 4 months, 1 week ago
The flatscreen TV in my apartment complex’s gym told me this morning that Starbucks plans to drop collection boxes in select outlets soon, for coffee-grabbers who want to boost the hiring among small business. In my sweaty LifeCycle haze, I thought I’d dropped some mental plank in this plan-…
Posted 4 months, 1 week ago
The vintage cathode-ray TV in my apartment complex’s gym told me this morning that Starbucks plans to drop collection boxes in select outlets soon, for coffee-grabbers who want to boost the hiring among small business. In my sweaty LifeCycle haze, I thought I’d dropped some mental plank in this…
Posted 4 months, 2 weeks ago
Classic classified ads are pure persuasion at its simplest. 65 words for volunteers to explore the Arctic. 100 words for part-time or full-time employment. 110 for houses or sublets. 130 for used cars or bikes. 230 including spaces for dating or ‘casual encounters’. Add in a photo for physical…
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