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I think a look back is only as good as it helps you look forward. So here’s my list of what happened in marketing in 2011 that I think will shape what comes in 2012.
1. Imported From Detroit — One of the year’s first campaigns, with a two-minute version of Eminem in the TV spot debuting…
KEEP READING »Posted 7 months, 1 week ago
Late into the evening this past Sunday at the Cannes Lions Festival, with 24 creative directors from 22 countries around a big horse shoe table littered with snack bags and coffee cups, I raised my right hand to vote my last vote.
If you care about important things like politics or student…
KEEP READING »Posted 7 months, 2 weeks ago
Your favorite (or, well, friendliest) advertising correspondent is headed to the Cannes Lions International Advertising Festival this week. But it’s not for another week, you point out: June 19-25. Yes, but judging starts next week and this year I’m honored to be on one of the festivals many…
KEEP READING »