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I think a look back is only as good as it helps you look forward. So here’s my list of what happened in marketing in 2011 that I think will shape what comes in 2012.
1. Imported From Detroit — One of the year’s first campaigns, with a two-minute version of Eminem in the TV spot debuting…
Posted 2 weeks, 2 days ago
This coming week is Creative Week in NYC, which includes the One Show for advertising, design and interactive, the UnConference, and lectures and events around Manhattan and Brooklyn. Creativity is often about disruption so it feels quite appropriate to, just a week before some big award…
Posted 2 months, 1 week ago
You probably don’t need me to tell you what SXSW is, how it rained most of the weekend in Austin, or even about the big controversy over an agency’s project there called “Hotspots for Homeless.” CNN, NPR, Fast Company, Mashable, AdAge, Digiday and thousands of personal tweets covered all that….